In December of 2017, PINK hosted a holiday pop-up shop in NYC full of activities, freebies, and selfie opportunities. This landing page acted as a teaser and a hype page for the destination. I designed the look and feel, illustrated all the elements, and directed the animations by working closely with our development team. 

The site featured a parallax scrolling wintery cityscape, complete with falling snow, and frosted windows. After the pop up opened to the public, a UGC feed gallery could be explored.

Art Direction, Design, Illustration