Concept and design for the digital launch of Laura Mercier’s new Petal Soft Lipstick Crayon. This included a site takeover, email campaign, and paid media placements. Additionally I art directed the beauty stills and PDP photography.

Art Direction, Design, Campaign

Creative Direction: Emily Kemp
MUA: Tayaba Jafri
Model photography: Alana Slutsky
Product photography: Jonathon Kambouris, Alana Slutsky
Stylist: Ali Kornhouser
Product Stylist: Michele Faro